Marketing and Distribution

'Sharp White' is based around the same story line as the existing film, 'the strangers', to advertise they used TV adverts. The advert was played on all TV channels after 9 pm, this is so it would be shown to an older audience which is what they want. We will also use TV adverts to advertise our film, as it helped 'the strangers' alot so hopefully it will be a great help to us to. 
They used other methods of advertisement such as; posters, billboards and adverts on public transport e.g buses. We will also use these ways to advertise our film as they have proven effective, not just for 'the strangers' but over well known films.

I made this little advert which could be used in a newspaper or magazine. I think the fact it has little info, will make people want to find out more, maybe they would google 'Sharp White' or contact their local cinema. 

We will advertise our film on social networking sites such as Facebook, Twitter and YouTube, by creating ad's on the side of their page and links to the official trailer. Hopefully once people have seen the advertisements they will want to find out more and either purchase a copy or go to the cinema to view it.
There are normally other films advertised on these websites, which are well known, so hopefully ours will become successful with the help from 'Facebookers' etc. 

By creating a Facebook and Twitter account especially for our film, we could then post information telling people about upcoming screenings and possible merchandise. I feel this is a good way to advertise to a young adult audience as many people use Facebook and Twitter each day. We could also upload spoilers and short behind the scenes footage onto a YouTube account, this could then make people want to see more of the film.

We put links on our facebook so all our friends and family could see some of the clips, which would then hopefully get them interested into watching the whole film. Also they would be able to share the link, then more and more people would hear of our film 'Sharp White'.

We done tweets on our Twitter account to help get the word of 'Sharp White' around. With a link to the youtube video, if people liked what they seen they could then re-tweet it and help us by getting more people to see it. 

We also have a Tumblr account made, this is very rare with films as you don't usually see tumblr accounts like this. Many teenagers us tumblr every day, so by doing this we have again raised possible viewers. 

Research into 'Working title' Productions

'Working title films' is a British film production company, based in London. Tim Bevan and Sarah Radclyffe founded the company in 1983. It produces feature films and several television productions.
They have produced films such as, 'Four Weddings and a Funeral', 'Love Actually', 'Thunderbirds' and 'Les Miserables' just some of the many successful films they have been part of.
They have produced many films with different genres, from thrillers to romantic to comedies. This then largens their target audience as some point they will make a film that will please each person.

Film Certificate

The film 'The Strangers' has a rating of '15'. Because our film is along the lines of the strangers, we thought that we would rate 'Sharp White' as a '15' too, we decided this because there is hard language, intense violence and other elements. Children under the age of 15 are not allowed to attend this screening unaccompanied by a parent/adult. They will also not be aloud to purchase the DVD without being asked for some sort of ID.

We thought this would make sense as we have targeted teenagers as our audience. I think that teenagers of 15+ would be interested in seeing our film, because of the violence and bad language. The Strangers was successful with the age group of 15+, this is another reason we think teenagers of them ages will enjoy our film.

Why are opening title sequences important to the film industry?

Opening title sequences are important because it is the first thing that the audience will see, in the first few minutes it will set their expectations for the rest of the film. A good opening sequence will make the viewer want to watch more, but a bad opening sequence might make them not want to watch more. you could say that the opening sequence can either make or break a film.

Saul Bass once said; ‘making a main-title was like making a poster, you’re condescending the event into this one concept, this one metaphor, a back-story that needs to be told or a character that needs to be introduced.’ 

Sharp White shot list

Shot List

The range of shots we have used are as follow;

Long shot: - Walking in and out of the house.

Medium shot: - Strangers outside

Close up: - Door opening

Extreme close up: - Blood on the floor, Cut on my head

Over the shoulder shot: - Looking through the window

Sharp White script

Sharp White Script

The only talking in Sharp White was the phone call, this is how it went...

Jasmine- 999 whats your emergency?

Luke- *Breathing heavily*

Jasmine- 999 whats your emergency?

Luke- She's dead! She's dead!

Jasmine- Sir, where are you?

Luke- Help me, please help me, I think their still here!

*phone gets cut*


To record the conversation, we used my phone. I have an app called Blackberry voice recorder. Once we were happy with the phone call, I then formatted the file so it was compatible with Imovie, then added it into our movie.

Editing Sharp White

I did the editing for our opening sequence in our group. Choosing where which clip goes, the choice of titles and other editing procedures. I think i understand how to use the software 'IMovie' the most, so my group let me get on with it. I did offer to give them a go at it but the answer was always no. I did also ask for help but not much feedback was given. Keira had the idea to use a blur effect when the strangers were coming closer to the camera. This effect made the sequence quicker and looks better than without it. 

Jasmine and Keira helped when it came to choosing the music, we used the pre-loaded music on 'IMovie' and used our mobile phone to create the phone call, which then had to be converted online so it was compatible for IMovie.

Choosing the sound;